Why is the Red Stilleto Emoji an Issue?

An online ruckus has erupted over women’s shoes. Well, not actual shoes. Emoji shoes, the red emoji stiletto, to be specific. The ruckus all began when a public relations expert pushed the Unicode Emoji Subcommittee to create a ballet flat emoji. Why should women be restricted to a hot red stiletto – the only official women’s shoe now available in emoji-land? The public relations expert claimed in her proposal, that a pair of women’s comfort shoes would help pave the way to a more non-sexualized pictorial representation of the footwear category.


Given all the serious things which are sapping women’s energy and stealing our focus these days – reports of strong, serial sexual predators; fulltime Twitter trolls; the normal offhand misogyny that conveys our daily lives – maybe it sounds silly to discuss red women’s heels or some other aspect of women’s wardrobes. But women’s styles exert legitimate power over women’s lives, and too often, we pay a steep price for the shoes and clothes we are expected to wear. Comfort is an issue in any women’s wardrobe from a young age through to the rest of their lives, and the stiletto, which keeps us in pain and prevents us from catching that bus, embodies this notion.


The problem starts early. University of Michigan sociologist Karin Martin observed over 100 kids at five preschools and concluded that the way young women were dressed inhibited their ability to manoeuvre around. Turns out it’s tough to creep around in a dress. The women also had to track how they moved in their own clothes. Wearing a dress meant you could not follow suit once your playmates propped their feet up on a desk. The girls’ clothes were a continual source of diversion. Tights needed to be yanked up. Bows needed to be straightened. Martin watched five year old women playing dress-up with a set of women’s shoes. The girls practiced walking, their measures little as they imitated how mature girls move in heels.


Researchers in Kenyon College examined dozens of Halloween costumes, Valentine’s Day cards and action figures targeted at either boys or girls. Nearly 90 percent of the female characters in those parts of pop culture were embellished with what the researchers called “decorative clothes” – clothes that impede movement. In contrast, almost 80 percent of male characters wore functional clothes that encouraged free motion. A Spider-Man suit enables you to run and play without worrying about exposing your body or tearing your costume. A crinoline-boosted princess dress requires you to sit like a woman, manage to avoid tripping in your skirts, and keep your head upright; helping you hold up your tiara.


Things don’t appear to change much when girls become women. We wear Spanx to conceal any jiggling, because controlling our body shape is more important than comfortably drawing oxygen into our lungs. We wear skirts that must get tugged down when we walk, tops which need to be pulled up when we lean over. We wear dresses which need us to “suck in” for hours.


And then you will find the shoes. Stanford law professor Deborah Rhode started visiting professional women made late to meetings since the heels they wore required them to wait in cab lines rather than walking. This is to say nothing of the fact that frequently walking in heels may have a permanent, negative impact on your gait and leave you at higher risk for osteoarthritis. These options feel natural in a civilization where the sexual objectification of women is rampant. A study found that the more women thought of themselves as sexual objects, the less likely they were to pick clothing with comfort in mind.


I’ve been there, on the top shelf of my cupboard, where a pair of strappy heels sits collecting dust. The last time I put them on, my spouse said: “Are you sure you want to wear these? Won’t they make your feet hurt?” His questions left me speechless for a minute. Obviously they would hurt my toes. At the end of the day, I’d definitely be half-hobbled in pain. But isn’t that just what girls do?


I’ve been thinking a lot about stilettos recently, ever since I read about an event known as “Walk a Mile in Her Shoes.” It is a combination fundraiser and awareness campaign to resist sexual assault and gender violence, where guys actually walk a mile in women’s shoes: red stilettos. I was struck by the picture of a red stiletto-wearing man sprawled on the floor at the conclusion of the walk, presumably exhausted in the mile-long trek in such punishing footwear. And I felt tired, too. Tired of a good deal of things, but also tired of our clothes and our shoes which make it more challenging for girls to be current and effective in the world.


We’ll learn in November if the public relations experts’ suggestion was successful, when the Emoji committee makes its official statement. That little blue emoji ballet shoe will not rid the world of sexism. However, it might provide a bit of inspiration to women struggling to find balance between being trendy and being comfortable, to girls who wish to appear good but also need to have the ability to run if they need to. Do emoji shoes matter over the long list of critical issues facing women? Of course not. We have many battles to fight. It would be fine if our wardrobes did not slow us down along the way.

IT Departments For The Chop?

Robots and AI are replacing employees at an alarming speed, from simple manual tasks to creating complex legal conclusions and medical diagnoses. However, the AI itself, and really most applications, remains largely programmed by people. Yet, there are indications that this may be changing. Several programming tools are emerging that help to automate software testing, among which we’ve been developing ourselves. The prospects appear exciting; but it raises questions about how far this will encroach on the profession. Could we be looking at a universe of terminator-like software authors who consign their human counterparts to the dole queue?

A frequent method of testing applications entails running a program, requesting it to do certain things and seeing how it copes. Known as dynamic analysis, many tools exist to assist with this procedure, usually throwing a large number of arbitrary choices at a program and assessing all the responses through software testing.

According to an AI engines are designed to analyse and understand what a program is doing, the business is developing a number of automated tools to assist developers. An individual will find bugs and compose software evaluations; another will discover flaws that could be exploited by hackers; a third will make improvements to code, which may be better expressed or will be out of date.

A new developed software testing service is devoted to bug hunting. Software bugs are often only an innocent slip of the finger, such as composing a “+” instead of a “-“; not so different to typos in a Word file. Or they could be because computer scientists prefer to count differently, beginning at zero rather than the number one. This may result in so-called “off by one” errors. Office employees then go about their regular administrative responsibilities in the daytime and report any bugs in applications as they find them. Overnight, when everyone is logged off, the machine enters a “dream-like” state. It makes small adjustments to the computer code, checking each time to find out if the adjustment has fixed the reported problem. Feedback from each run of this code is used to notify which changes will be far better try next time.

We tested it for four months in an organisation with approximately 200 users. In that moment, it noted 22 bugs and all were fixed automatically. Each solution was discovered on those “night shifts”, meaning that when the developer arrived in the office in the morning, a list of suggested bug fixes were awaiting them. The concept is to set the developer in control and change their job, meaning less regular checking and more time for creativity. It is roughly equivalent to how spell checkers have taken a lot of the plod from proof reading a document. Both tools support the author, and decrease the amount of time you likely spend swearing at the screen. We have been able to prove that the identical system could be applied to other jobs, including making applications run faster and improving the accuracy of applications designed to forecast things.

Future shock?

It is easy enough to see why programs such as these might be helpful to applications developers, but what about the downside? Will companies be able to downsize their IT requirement? Should developers start fearing that Theresa May moment, once the automators appear with their P45s? We think not. While automations enjoys these increase the possibility of companies cutting back on certain junior programming functions, we believe that introducing automation into applications development will allow developers to become more innovative. They will still have the ability to spend more time creating instead of maintaining, with the capacity for endlessly stimulating results.

Careers in computing will not vanish all together, but some dull tasks probably will. Programmers, software engineers, and coders will have more automatic tools to make their job easier and more efficient. But jobs will most likely not be lost so much as changed. We have little choice but to adopt technology as a society. If we do not, we will simply be left behind from other countries developing faster than us.


Why Melbourne Cafes are the Best

Can Melbourne have the best cafe options in the world? It makes you think about what makes Melbourne cafes so great, and it really is an excuse to spend some time exploring. After lounging at communal tables around town, we came up with a few reasons why we believe Melbourne’s cafes are the best.

Neighbourhood vibe
In Brunswick, some young people with beards and large glasses can turn a dead corner store into a fantastic place to hang out and drink coffee; and the entire neighbourhood joins in. In A Minor Place, the corner comes living with chairs on the footpath, dogs hitched to the old verandah place and audiences at the tables inside. In Reservoir, another row of dusty shop fronts at a forgotten side road has an op-shop refit to become Lady Bower Kitchen, whilst at Kew a sister and brother has converted their regional milk bar, maintaining the homey feel and the lolly jar on the counter.

Footscray includes a brand new cafe created, appropriately, from shipping containers planted on a landscaped empty lot (Rudimentary); Carlton has Brunetti, the final word in New World Mediterranean design, a lunch cafe which never sleeps and where the marble and brass trace the journey of Melbourne’s Italians out of poorhouse into townhouse; while the CBD is sprinkled with java holes in unlikely places; from channel underpasses and switchboard cabinets to office lobbies and the portico behind St Paul’s, and it appears there is a intelligent coffee bar down each one of Melbourne’s famous laneways.

They are not all in Fitzroy
Even though sometimes it seems like that. The best all day breakfast can be found in many different locations around Melbourne, through suburbs as varied as Reservoir to Mordialloc, Gardenvale, Werribee, Burwood and Hawthorn East. Build it and we’ll come — especially for great coffee, creative, tasty food and casual but exceptional spaces to enjoy it in.

Not just for hipsters
There could be colourful tattoos, large glasses, craft beards and skinny jeans, but not everybody can be pigeonholed by eyewear or facial hair. Research by Roy Morgan earlier this year found that 63 percent of Melbournians went to a lunch cafe just to drink coffee. You also see employees moving corporate lanyards or wrapped in high-vis vests, parents with pushchairs and dog-walkers with poodles, schnoodles and labradoodles. We may be catching up with old friends, indulging in a family ritual, taking preschoolers for a morning walk, hatching plans for a job, working on a thesis or just whiling away the day. A cafe in Melbourne is the best place to do all of those things in.

The communal table
A large, low table made for lounging near the floor or a top table with stools to match could function as symbols of ancient 21st-century Melbourne civilisation. The communal table is one of the important ways our cafes indicate themselves as shared public spaces in which the only cost for taking part is that the price of a cup of java. You may bring your laptop or your book-club book or just yourself. The communal tables in our cafes don’t have any time limit on them.

Start-up culture
Start- up cafes generally have young, energetic and entrepreneurial owners, an indication which it is possible to make your way in Melbourne having a fantastic idea and hard work. Cafes provide us an enlarged sense of what it means to dwell in this town, with a link to neighborhood that chain stores and shopping malls may not make.

Cuisine: Australian cafe
When you travel overseas individuals often ask, “What’s Australia’s cuisine?” And you answer “barbecues” (too American), “meat pies” (too British), “fish” (too vague) or “pasta, sushi, pho and…” (multicultural fusion). Perhaps we should be saying avocado smash with Vegemite, or a dukkah dusting, or a spritz of lime and coriander is our national dish — just add a poached egg. How about a brioche bun stuffed with pulled pork, egg and bacon, or new crayfish? Why not ideal corn fritters (crisp outside, creamy inside)? Australian cuisine could mean Melbourne cafe cuisine: comfy, casual and casual food.

Your Latest Kitchen Appliances

Kitchen appliances are constantly changing as technology advances, as we are now seeing new appliances on the market this year. Below is a guide to buying new and trendy kitchen appliances in 2017.

French Door Ovens
French door wall ovens are stylish, but they are also a great option in minimal areas because you don’t have to permit space for a standard door to fold down. This new GE Monogram design is equipped with Bluetooth so that you can manage oven functions from another location with your smartphone.

Touch and Swipe Controls
Induction cooking, which heats up via electromagnetic field instead of through convected heat, is all the rage because it is quick and allows for skillful control over simmering. Get your local services such as Priority One Melbourne to install your new kitchen appliances.

White is back, however it does not mean you need to revisit the 1980s (whew). The modern take on white appliances is all about state of the art surfaces and ingenious design touches. For example, Ice Collection devices from Whirlpool have a shiny surface influenced by smartphones and include stainless steel manages for a fresh, tidy look.

Steam Ovens
Are your appliances fully functional? Rather than calling appliance repair service Mornington Peninsula, install some new appliances such as the steam oven, so you don’t have to worry about those nasty services. Steam ovens prepare food much faster than conventional ovens do and help food maintain its nutrients and flavor. The Wolf oven integrates steam and convection modes with a series of preset configured dishes so that all you need to do is put the food in as the oven does the work of finding out which modes to apply to get the very best results. You can even inform the oven what time you desire your meal to be ready, and it will switch on and change the cooking procedure as essential to end up at precisely the ideal minute.

Retro Style
Classic styles are making a come back in the kitchen, with Retro appliances taking a fresh new look this year, with hot and trendy new colours of the 1950s. You can buy Retro refrigerators and appliances, microwaves and dishwashing machines in eight standard colours: Beach Blue, Pink Lemonade, Cherry Red, Buttercup Yellow, Jadite Green, Black, White and Orange.

Counter Top Beer Brewing
For the little sacrifice of 20.5 inches of counter top width, you can turn your cooking area into your own customized microbrewery. The PicoBrew Zymatic permits craft beer lovers to brew whatever styles they pick in your home, and track data from their brewing sessions through smart device app. Developing active ingredients in the machine takes around four hours, followed by a fermentation and chilling period of up to three weeks in a separate keg.

Synched Appliances
Bluetooth innovation is changing the way we use kitchen devices. This innovation permits its Profile Series to speak to the microwave, synching up clock times and instantly switching on vents and lights when the cooktop is in use. Inning Accordance with Lou Lenzi, commercial design director for GE Appliances, says GE is working on its next innovation, which aims to integrate cooking times for the microwave, and variety so that main dishes and sides all arrive at the goal at the same time, which will be perfectly cooked.

Specialized Fridge Storage Zones
The days of the basic crisper drawer are long gone. Now, highly specialized storage zones make your refrigerator an accuracy tool. Whirlpool’s PerfectPlaces system, has nine distinct storage zones, including a freezer pocket for boxed pizza and a temperature controlled drawer with a setting for defrosting frozen meats.

Chewable Ice
The Opal Ice Maker is the first appliance that enables you to make soft, chewable ice in your house, just like you discover in dining establishments and at fast food chains. However, if you desire one you’ll need to register now for delivery in July 2016.

The Future of Technology

Due to smart house technology, houses are becoming progressively advanced; such as your toilet, including the toilet seat. Smart toilet seats with integrated bidet attributes are the innovation of today, which not only enhances the look of the toilet but also increases customers overall health, hygiene and financial savings. Bemis’ fresh Renew Plus Bidet Cleansing Spa toilet seats make it possible for customers to enjoy the benefits of a cleansing spa experience in the comfort of their own home in a stylish, low profile seat that doesn’t hinder bathroom design and fashion. The innovative features of the Renew series Bidet Cleansing Spa toilet seats provide superior hygiene and cleaning to offer lasting freshness.

Toilets with high tech functions such as heated bidet seats, air conditioners, light systems, self-cleaning possibilities, and remote-controlled panels are increasing in popularity in the Australia, according to market researchers. In actuality, the electronic-toilet marketplace in Australia is expected to grow 8.5% annually in the next five decades. Australians are spending more on master baths, therefore there is a growing market for these products and they recognize the many advantages of a bidet seat including decreased waste, decreased plumbing issues and increased hygiene.

Growing in the bidet seat marketplace can also be credited to the environmental advantages. Each year, we use countless toilet paper rolls, wiping out countless trees. Having a bidet seat, the small amount of water used is quite insignificant in comparison with the large environmental impact produced by the production, transport, chemicals, and disposal of toilet paper and its packaging.

The new, tech advanced toilet seat offers a warm aerated wash permitting users to adjust the water temperature, pressure, nozzle and spray position for a comfortable and thorough clean satisfying any need. The constant heated water supply ensures customers won’t ever have to wait for the water to heat up before washing. The heated seat feature adds extra warmth and comfort. The signature remote control makes using the seat even easier and suitable for everyday use. The remote keeps personalized settings for two users that may be saved and used from anywhere in the toilet. The tech savvy seats provide added benefits such as an automatic deodorizer that neutralizes odors for a continually fresh smelling toilet. The exceptional nightlight illuminates the toilet with a soothing glow. Renew Plus also includes a warm air dryer for a comfy end. Our new tech advances seats provide customers with the luxury they anticipate in their houses, while maintaining our promise to provide superior cleaning and freshness all day long. Additionally, a bidet seat is beneficial to people with limited mobility and can mean the difference between independence and dependence upon others.

The Renew and Renew Plus Bidet Cleansing Spa toilet seats are easy to install and can be fitted to any bathroom bowl. The only necessary item for your chair is a wall socket near the toilet bowl. The seat can be set up in a few straightforward steps by electricians, or by plumbing services. The benefits of a very simple installation mean that the seat and lid is easily removed for cleaning and replacing. The Renew is available in white with a list price of $899. The Renew Plus is available in white (list $999), biscuit and cotton white (list $1,049). Renew seats enable consumers a better way to remain fresh and clean, while also benefiting the environment. Bidets Reduce toilet paper waste and lessen plumbing issues such as blocked drains. Consumers can go green and feel better about their health with the new toilet seat technology.


What coaching can do for your small business

What coaching can do for your small business 

Is it time you considered using a business coach? These entrepreneurs explain how it helped their small businesses. 

No matter how successful your small business may be, no owner has all the answers. But knowing when you need outside help – and who from – may be challenging for most. We spoke to four small business owners who enlisted the help of business coaches to give them a leg up.  

The first step – take a step back 

Small business owners often don’t spend enough time thinking about where their business is going, as opposed to the urgency of the day job, says Andy Mee, a ‘business doctor’ covering the Oxfordshire area. Entrepreneurs need to focus more time towards working on their business, rather than in it, he says.  

Landscape architect, Anthony Stiff has been working for Mee for 18 months. During the recession, for maybe five years, we survived but it wasn’t the happiest time. We thought we’ve got to do something positive and grow the business, and this was a way we could do that,\” he said.  

One lesson Stiff took away from working with Mee is to make time for what she calls the ‘golden hour’. So on a Monday morning or Friday afternoon you should spend an hour looking at your business and reviewing the week that’s just gone by and planning the week ahead she said, just being conscious of the goal that you might set yourself. It’s very easy to lose sight of that.

Build your confidence 

Whether you have a team around you or not, running your own business can be lonely. Sometimes you may not have anyone that you can turn to for reassurance that you’re on the right path when your chips are down. 

Nila Holden, who runs a luxury biscuit wholesaler, used a business coach for reassurance that she was doing the right things for her business. Holden received coaching by Jo Densley, founder of Relish Marketing. For several months Densley helped look at potential markets to launch into and what would be required to do so. I have my aspirations for the business; I think about the sorts of places where we should be selling and the partners we should be working with. But I never had the confidence to do those things, Holden said. She thought her ambitions were just pipe dreams, but having a mentor by her side telling her that her goals were actually realistic, gave her the confidence to take steps forward.  

According to Mee, small business coach training  helps owners realise the potential of where their business can go is a big part of consultancy. We try and make business owners see what the opportunities are for their business. You become pre-conditioned by what’s happened in the past, not what can happen in the future, he says. 

Change your outlook 

Like many small business owners, journalist Natasha Courtenay-Smith found herself running a small business unintentionally. Back in 2008 she launched an online press agency, ‘Talk to the Press’, where she sold exclusive news stories and real life features to national magazines and newspapers, maybe because my background wasn’t business, I didn’t massively grasp that I was running a business, she said.  

She said the greatest benefit of working with mentor was helping her to change the way she thought about her company, it completely shifted how I looked at Talk to the Press, she says. It gave me the vocabulary and everything I needed to understand that it was an asset and it had value.

Understanding the value of her business quickly led Courtenay-Smith to think about the potentially for selling it, which she did. I don’t think actually in the process of working with my mentor we started packaging it up for sale, I did that myself. But it did give me all the vocabulary and the understanding I needed so that when I came to sale I knew how to make it look really compelling.



Best Practices for a Website Redesign

There are a few best practices that apply to any type of site project. It doesn’t matter if you’re only making a few tweaks to a website or redoing the entire thing. The data management system doesn’t apply to those best practices, nor will the business that your organization is in.


By taking into account these best practice benchmarking ideas, your website redesign job program will go smoother and with fewer glitches.

Research your present website


It’s completely possible that the whole site redesign that you want to do is a much bigger job than what you really want to attain. By conducting website user testing on your own site, you have the ability to ascertain whether or not a complete redesign is warranted, or if instead you only have to add extra conversion chances to the design and tweak the header. Even if the results demonstrate that a redesign is essential, you might use the information for a reference to examine the new custom web design against it.


The analysis typically runs on customers’ sites is the 5-second evaluation. In this viewer sees your site for 5 minutes, and then answers a few questions about the plan, such as:


  • What is the company name?


  • Where could you find pricing details?


  • What’s the service or product the website provides?


  • Would you think this site is trustworthy?


By running this short evaluation for 100 or so results, you get answers to the big picture questions for your site, such as does your site have strong branding and logo design, does this convey your distinctive value proposition, is it easy to navigate, etc.


UsabilityHub is perfect for consumer testing. You may use whatever audience they develop with, or you might pay extra to target specific demographics, such as your ideal customer.

Have a web site content plan


Among the biggest challenges in completing a website, redesign will be overhauling your posts and getting it ready to go to your designer. Not having a plan for who your digital copywriter is for reviewing the content and when can indicate the work deadline has to be pushed. Writing content for a site, or other stuff always takes longer than expected. It’s not an easy thing to put into words exactly what your company actually provides, or what you’re trying to educate your reader.


Doing a web page content first website redesign means utilizing the material almost finished before the design even begins. The plan should match the content and display it as much as possible, not the other way around. Furthermore, your designer can read your posts and also have new suggestions for the design, especially when it comes to getting a good hierarchy on the page.

Successful communication


It has been seen on several tasks before in which the designer has been brought to the work much later than they should have. There are places where they may have shared expertise and the job may have taken a different route, which might have benefited the client.


Bringing on your designer earlier than you think means that they can observe the tradition of this job and discover a better sense of how the project will unfold. Should they see the content is taking longer to be produced, or that there are questions on how much of the site there is to redo, they might have their own opinion. Building a website that’s profitable due to their customer is a principal aim.


Powerful communication also involves sharing expectations which all parties may have concerning the redesign procedure. You might believe that the designer needs something, but it ends up they need other things first. Getting on precisely the exact same page as your designer generally means nobody will be left feeling frustrated and the job will run simple.

Deadline obstructions


Every job has its own quirks, and a few other projects lasting over a month or two will experience unforeseen troubles. Sicknesses, vacations, technical challenges, and business changes can all affect how in which the project deadline functions in real life. Ideally, all deadlines are met and everyone’s happy, but the reality is that we’re all human and things come up, this even occurs with top business advisors believe it or not.


The question is how to greet these issues and find a way around them.

Possessing the job


Your website redesign job must be a priority for you, not just something you’re working on on the side. Your new website is a priority for your own designer, and if you treat it exactly the exact same way, and require ownership of the procedure, then you’ll have higher communication and fewer issues.


The very best salesperson for your company is the website. It is often the first impression someone has about your organization.


Taking ownership means being available to your designer, following up on questions which they ask, and asking questions to get everyone on precisely the exact same page. This means pulling in additional resources if necessary to discover the work done (like a content writer or photographer), and you’ll feel accomplished when the new site is up and you’re proudly sharing it with your co-workers.

Wrap up


The online design method is an iterative thing, and often every job differs from my end. Maintain these best practices on your mind and carry out a strategy out with your designer to be sure that you’re all on the exact same page. Remember that fresh attributes might need to wait until after launch, and websites will constantly change and it doesn’t have to be ideal.

Point 3 Revolutionising Basketball Apparel

It Started with a concept to choose his wife’s kitchen towels and hang them on his waistband just like a quarterback.

Michael Luscher, today the Founder and Chief Executive Officer in POINT 3 Basketball had a difficulty that assails several basketballers – he’d play basketball for hours at a hot gym, his palms getting sweatier and sweatier. The frustration of needing to cease play to wipe off his palms eventually became enough of a hassle. Plus, it spawned the notion of producing his existing business, which places smart technologies such as terry fabric detailing in shorts and dominate loop sleeves which place silicone grips onto a participant’s hands. The idea to re-evaluate the basketball apparel sector came to Luscher at August 2009. From there, things moved quickly. POINT 3 filed its initial patent application in September 2009, went via a family and friends round of financing quickly thereafter, and officially launched as a completely operable firm with a craft web site in 2010. Luscher spent this year seeing factories and textile mills, attempting to discover a means to construct basketball shirts and equipment the “right way.”

Dubbed as the man you just don’t want to guard on the basketball court since he sweats heaps, Luscher went on a mission to make equipment that solved his very wet and uncomfortable problem.

POINT 3 today generates what it calls “The World’s Greatest Basketball Shorts,” including DRYV panels for ballers to wash their hands on, bonded pits (not stitched) so that they never cling or stick while running and leaping, heat transfer panels for easy venting and cool maintenance when playing inside and heavy, articulated pockets to keep valuables from falling out (and out of the way when running). Not merely are the shorts ideal for basketball, but they’re comfy for additional athletic applications too. What might be of all import into this consumer is that they’re also quite aesthetically pleasing.

The basketball shorts are just one of many advanced products now Offered by POINT 3 Basketball. The organization’s line of product includes comfortable basketball hoodies; comprising thumb loops at the sleeves which set silicone grips at the hands of the participant – ensuring that a pass is never missing, a “SNYPER” top with built in DRYV panels onto your shoulders and a “Base Tank” with compression technologies.

Luscher understood that there was a gap in the space for a brand focused primarily on the demands of basketball players. He noticed that when people consider basketball equipment, they think of product designed for the ankle and below. In his words, “There hadn’t been a basketball innovation in the basketball space above ankle since the tank top.”

While there’s lots of promise with this youthful three-and-a-half-Year-old firm, it’s already faced its own share of challenges. Initially, Point 3’s thought was to market its merchandise wholesale to retailers. In May 2011, Modell’s Sporting Goods became among Point 3’s earliest customers. But, Point 3 immediately recognized that its margins were reduced and its capability to develop through its current business model was slender. Therefore, it did a pivot and purchased all of its things back from every merchant under contract with them. It sells its revolutionary products directly to the user through four stations – its web agency designed e-commerce site, direct to basketball players in tournaments around the nation, an “Alpha Program” – 25 agents based around the USA that are fulltime coaches and coaches and sell Point 3 equipment to children they train and coach, and the organization’s own catalogue. Luscher has decided that his firm has the best opportunity to increase if he concentrates on grassroots outreach and places particular focus on the growth of his Alpha Program.

Point 3 also discovered itself filing lawsuits early in its own existence. But, it was a litigation that it hailed as a plaintiff. On April 21, 2011 Point 3 Basketball registered a complaint at Nike in the U.S. District Court for the Southern District of New York, where it alleged that Nike infringed on the youthful firm’s trademark. Point 3 claimed that Nike’s “Jordan Fly Wade” lineup of basketball footwear and related apparel comprised a stylized “3” design emblem, which was almost identical to Point 3’s federally documented emblem. The situation resolved when the case was voluntarily dismissed by the parties on October 6, 2011. The lawsuit unintentionally served to increase the profile of Luscher’s brand.

The next challenge for Point 3 could be the increasing of funds, Although Luscher seems to have a grip on this too. While he couldn’t discuss specifics concerning the sum which his firm plans to increase, Luscher did disclose in a FORBES interview that his company is at the center of raising capital for a Series A round, that was established approximately April 1 and needs to be closed within 30 days. Point 3 isn’t yet earning a net profit, but it did record that a triple digit percentage earnings growth has been achieved within the last two years.

Luscher believes he has a fantastic product, with his biggest challenge being “getting the word out, scaling up and getting people to know who we are”. Luscher is by no means a newcomer and has had plenty of experience around the sports industry; he has spent 6 years at the MLB Commissioner’s Office and then worked for the NFL for 4 years.

Point 3 has invested a great deal of time building its brand on social websites (over 60,000 likers on its own FB page) and wishes to mimic the amazing project Under Armour has achieved in telling a wonderful story about what its own new brand signifies on a wide scale.

Point 3’s plan would be to redefine its own brand in the brain of this consumer as a company that’s evolving basketball equipment. It’ll focus mostly on the user in the upcoming few years of its presence. Meanwhile, the Point 3 includes 3-to-4 designs for new goods in the hopper which Luscher claims are equally as advanced as “The World’s Best Basketball Shorts” fabricated by his firm.

“If we can’t make a product that’s better, it’s not going to have our logo on it,” Luscher said as he finished an interview with FORBES.  “We will continue to push the bar in thinking what a basketball players needs around their body to help them perform at their best.”

State-Of-The-Art Warehouse To Open In Dubai

Centre Point Logistics (CPL), a prominent company in warehousing, logistics and storage facilities, is set to cement its position in the regional and global markets even more with the new state-of-the-art warehouse that is set to be unveiled in Dubai’s Logistics District. The new warehouse is said to exhibit some of the worlds best features including impeccable interior design style and some of the best warehouse lighting in Dubai, which is adding to the prominence of this world class city.

The ultramodern warehouse facility is scheduled to open towards the end of 2016 in October, if everything goes according to plan. The 22,550 square-meter warehouse mirrors the philosophy to broaden its reach in the ever growing region of United Arab Emirates, who is dubbed as one of the most important logistical countries in the world, with it being the gateway to the world’s thriving markets of South-East Asia and Africa.

The new warehouse will be used for the storage, distribution, and other services that add value to both the business and customers. The Centre Point Logistics warehouse will be built with the highest quality temperature control system and state of the art network security to cater for all aspects of logistical cargo, offering many integrated logistics services including an asset tracking system, warehousing, transportation, equipment, skilled and technical labour and all other kinds of logistic operations management.

The forecasted turnover of CPL after completion of the new warehouse is forecasted to rise by an estimated 50 million (AED). This figure is supported by the already invested AED 100 million of logistics infrastructure already established in the United Arab Emirates region. For investors, this is a very promising and encouraging opportunity.

The new warehouse that will be finished towards the end of 2016 will enable CPL to increase its market share, increase operational efficiency with project management systems, and see profit margins rise dramatically. This heavy investment from CPL couldn’t occur at a better time, with global demand for solid logistics infrastructure in the UAE region to support the growing global logistics sector. CPL sees its major advancement with the Dubai South logistic District, which will provide the ideal platform to assist regional growth for CPL in the future.

A potential partnership between CPL and Dubai South will see CPL being able to extend its geographical reach to provide high quality services to the rest of the world. Such a partnership will create new jobs for locals in regions including Dubai and its surrounding regions by providing jobs as small as building new infrastructure such as new street lighting, to assisting in building the new state-of-the-art facility.

Las Vegas Getting Brighter?

Las Vegas Getting Brighter?If you have been to the world famous lit up streets in Las Vegas, you may have thought to yourself what the power bill would look like to power so many lights in the city, let alone a few singular streets lit up like it’s midday. It is quite a sight for tourists but is surely costing an arm and a leg. Recently Las Vegas has set its sights on harnessing the sunny weather in the district and utilising that energy to power the street lighting that is draining the power grid.

Las Vegas city is now partnering up with a light specialist company in New York City to address this problem, a company known as EnGoPLANET. EnGoPLANET specialises in off-grid solar and pedestrian-powered state-of-the-art LED street lighting in Boulder Plaza. These lights feature photovoltaic panels on the top which absorbs the light energy from the sun, using and storing the energy when it is needed. Another feature of these lights is there are pads built into the sidewalk where pedestrians help generate energy whilst passing by. Motion sensors ensure that the correct lights turn on brighter as the pedestrian passes by whilst saving power when there are no pedestrians nearby. For extra visual pleasure, the lights can create a vibrant mood by changing colours in the tourist areas to maintain the lively ambiance.

Whilst providing light is the primary function, there are many new fancy extras that give a plain light post some life. These lights can also detect water, measure the air quality around it, keep an eye on citizens and even monitor the local traffic (great for cities). Other features also include USB ports for charging for the tech savvy and also wifi hotspots. What more could you really want from a light pole? And what next, carpark lighting will make carparks safer and these new light posts can even start generating power for nearby warehouse lighting

We are seeing a major shift from the Las Vegas council which is astonishing to see, one of the most iconic cities in the world taking a very large step to reduce its C02 contribution. The even more astonishing fact is that the city of Las Vegas has recently committed to harnessing 100% of its energy from renewable sources in the near future. The future is looking ‘bright’ for Las Vegas, with many large tech companies choosing to set up base here for their operations. Big things are coming.